Marketing and Search Engine Optimization

Natalie Minh MBA, MS Finance

Natalie is a former IT and Finance professional (BBA - Management Information Systems, MBA, MS Finance) with Fortune 500s. After splitting 14 years between managing global UNIX and Windows systems environments, foreign exchange derivative portfolios and structuring secured finance deals in a corporate setting while not paying much attention to her health, she looked in the mirror and asked herself if this path was taking her down the road that she wanted: spending the majority of my life in a cubicle farm, overweight, and unsatisfied with life. The answer was a resounding NO and this epiphany has led her to change direction. Natalie Minh started working in the industry as a model in Europe and North America and learned the craft of photography over the years working in front of the lens. Over time, this evolved into a career as a photographer where she trained under renowned fashion, beauty, glamour and commercial photographers in Paris, Milan and Belgium. Her images are being used by well-known modeling agencies throughout Europe, featured in advertising campaigns globally and published in a number of international magazines.

Now based in Los Angeles, her work has branched out into the Fitness arena where she contributes to top publications such as Muscular Development, Marathon Muscle, Ultra-Fit Mag, World Fitness Magazine, IronMan Magazine, etc. Natalie specializes in fashion, glamour, fitness, editorial, and commercial photography. Her services are available not only to commercial clients but also to models looking to develop their portfolio.

In 2011, Natalie took her zeal for fitness, combined it with her IT/business expertise, and launched Natalie Minh Interactive. NMI is as internet creative studio serving the health, fitness, and wellness audience. The NMI team offers comprehensive solutions ranging from internet marketing strategies, branding, web consulting, graphic design, photography, social media management and all other marketing needs. In plain terms, she combined the team's obsession with technology and marketing with the client's passion for their business. Natalie is the CEO of the FMI Guild.

Search Engine Optimization (SEO) can be described in as a practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. If unfamiliar with the concept, that could be the reason your website does not receive much traffic.

The purpose of this presentation is to familiarize the attendee with basic concepts of SEO. Additionally, with those concepts, how this can assist in greater marketing reach to a select customer market. 1 ISSA CEU