Growing Your Personal Brand Value

Robyn Baldwin is a marketing manager and fitness personality. With a passion for health & wellness her website focuses on what it takes to be an Alpha Female™. Her blog focuses on parts of her personal journey, fitness, health, workout songs & playlists, recipes she tries during her weekly food prep, book reviews and things that she tries around Toronto to experience a life that she loves. She started the blog to capture how she balances work with life.

Robyn completed her Honours Bachelor of Commerce specializing in Marketing in 2005 and found a passion in Advertising. She found the psychology of consumer behaviour fascinating and pursued a career in Media (the strategic, analytical side of Advertising) for the past 9 years. She has now made the move client side and is the Marketing Manager, Books at Kobo. Robyn is also certified as a Personal Training Specialist (CanFitPro) and Spinning® Instructor"

This presentation will help give you insight on organizing your personal brand value proposition and teach you how to gain online exposure through different online and social platforms. Robyn will also provide tips on using an authentic voice so that brands & companies notice you and want to work with you.

Key learning objectives from this lecture will be

  • Knowing Your Value Proposition
  • What Is Your Authentic Social Media Presence How to Connect Your Brand with Companies