Introduction into Network Marketing

Starter of successive companies: somebody who makes a living by starting up companies and operating them until they are competitive, then selling them.There is no better description for Susan Miller, than a serial entrepreneur. Even at a young age, Ms. Miller was continuously coming up with new ideas that could be developed into businesses.Ms. Miller's unique mix of interpersonal attributes plays an important part to her success. Her entrepreneurial spirit is fueled by her desire to test her limits, and never being satisfied with reaching goals. Ms. Miller's enjoys the process to start a business, and working with it till it is profitable and sellable.

Direct sales by definition is the offering of products directly to a consumer away from a fixed retail location. In knowing this alone, do we know that this kind of business model is safe, legal, trustworthy? Is there any money to be made in this type revenue stream. These types of unknowns can make the world of direct sales mysterious, frightening, and exciting simultaneously for both consumer and entrepreneur alike. The variety of products offered can range from food to financial products in this now estimated $34.5 billion industry. Of all product categories, wellness leads all categories in this business model. With these statistics being a potentially attractive draw for fitness and wellness

professionals alike, Susan presents an in-depth analysis of the direct sales world and it's various revenue structures. Start-Up, management, profit centers, and their contrast to traditional retail will be reviewed and analyzed in this presentation.

Objectives:

  • Understanding what direct sales is
  • Know the key differences between traditional retail and direct sales
  • Distinguish the similarities and contrasts between multi-level and network marketing
  • Understand the difference between MLM and NWM revenue models