Client Maximization Strategies

Michael Waters built a name in the sports industry by combining exceptional skills in entrepreneurship, performance training, and marketing. His leadership has played a major role in the success of hundreds of athletes. As the founder and owner of Phase 1 Sports Training facility (Las Vegas), he has created a system that has proven to be successful.

Michael was named the Nevada Microenterprise Initiative Business Person of the Year. He is also an active participant in the Clark County School District PAYBAC, and Stay in School Mentoring Project. He is also very active with Fellowship of Christian Athletes and a number of other charitable organizations. Michael is a certified personal trainer and performance enhancement specialist with the National Academy of Sports Medicine (NASM)

Membership and client retention to a fitness facility or trainer is the life of a business. What are the best ways to retain both? In this one hour presentation, 10-year sports facility owner Michael Waters, will be demonstrating the most effective methods for both membership and client retention.

Course Objectives:

  • Define what is your niche and your "perfect client"
  • How to project a higher return on investment
  • Methods for retaining clients for years vs months