The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 already-done downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has helped his clients receive "ink" in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" Getting Your Business Started on a Shoestring Budget, 2 CEU's

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

I simply have not ever enjoyed a certification as much as I did this one. This is by far my favorite and I thought the entire program was very well worded and engaging.

Ryan Milton

I do not believe there is another certifying organization that has the background, integrity, caring and compassion that the ISSA has...

J.R. Smith

ISSA makes it affordable to attain your Fitness certifications and their staff is incredible!

Charisse Galvez

I would recommend ISSA because this association has figured out the right mix for an extremely good learning experience while working through the process of acquiring certification.

Mark Pyles

What I loved most was the final exam not just a multiple choice exam but an exam that made me think, challenged me, but also had me prove myself from a practical stand point!

Tyler Hutchinson

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

During the process of certification, I was able to redesign my fitness approach and started creating my own plans...

Jorge De La Rosa

I feel confident to go into the work force as a personal trainer now, and I'm excited to start this chapter in my life.

Natalie Specioso

ISSA made it easy for me to complete the steps needed to accomplish my goals!

Kristy Gordon

Partnering with ISSA has been a vital part of The Camp’s success

Erick Salgado

Everything about my course was helpful and the fact that there is continuous resources for personal trainers is a positive tool that I will surely use.

Joseph Couch

Fitness is very important to me, and getting the certification makes that better.

Katie Santoro

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