How to Produce Seminars, Workshops and Bootcamps for Fun and Profit

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About The Course

The Fitness Professionals Guide:
How to Produce Seminars, Bootcamps and Workshops for Fun and Profit

A fun and entertaining course containing two interactive audio files (MP3 format) and an easy to read 57-page text (PDF file format). This course was written by Samuel F. Hirschberg, ISSA's Director of Business Development, who has attended over 100 seminars, workshops and bootcamps ranging from business leadership to fitness, to how to be a better tennis teacher, as well as conducted dozens of his own. From these experiences, he's learned a lot about the seminar and workshop business, and is passing this knowledge to you, to realize a rewarding career in this great industry.

After you have studied this program, you will learn:

  • If you have what it takes to develop your own seminar, workshop or bootcamp
  • How to profit from producing your own events
  • How to choose a topic for your event
  • How to decide if you should hire a presenter, or if you should be the presenter yourself
  • Where to locate qualified presenters
  • How to find a location for your event
  • And much much more!

Course Table of Contents:

  1. Introduction
  2. The Business of Seminars, Workshops and Bootcamps
    • Would a fitness seminar, workshop or bootcamp benefit your business?
    • Choose your strategy
    • Your own presentation, Finding presenters
    • Run the numbers
  3. Setting Up Your Seminar and Workshop Business
    • Tools you will need
    • Stay organized from the beginning
    • 13 Productivity Tips
  4. The Market
    • Finding the Right Topic
    • Marketing & Promoting Your event
  5. Finishing Touches
  6. Helpful resources

Worksheets included:

  • Seminar Business Quicklist - Use this checklist to get started quickly and efficiently!
  • Profit/Cost Analysis - Know where you stand financially BEFORE doing your event
  • Workplace Checklist - Set up your office properly
  • Location Worksheet - Find the perfect location for your event!
  • Productivity/Time Management Tool - Get more done in less time!
  • Attendee Profile Worksheet - Attract more attendees that fit your criteria
  • Attendees Video Release Form
  • Performers Video Release Form
  • Survey form - specially designed to get testimonials, referrals and valuable feedback for future events

Course Components:

  • 57 page text in PDF format
  • Audio file #1: Interview with Cat Smiley, ISSA CFT and Fitness Bootcamp Expert. (42:22 minutes, 13.8 mbs, MP3 file format)
  • Audio file #2: Interview with David Martin, Professional Speaker and Seminar Producer. (47:35 minutes, 19 mbs, MP3 file format)
  • Also Included:  9 Worksheets to help you quickly launch your seminar production business

Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

The ISSA is a good foundation for anybody who starts with a certification in personal training.

Belhedi Alaeddine

The course did an outstanding job of addressing issues that arise with the training of seniors.

Brian Kennedy

When it came to being a trainer there wasn't any sugar coating. It was laid out for what it is in the real world in what is to be expected of you as an ISSA professional.

Richard Petersen

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

With ISSA guidance and textbooks, I have upgraded my knowledge to another level and I feel this by seeing big changes in my clients & myself!

Yavor Varbanov

I am extremely happy with the course material and the support staff at ISSA was always there to assist me whenever I had a question with either course.

Christopher Poli

I have learned to change the lifestyle of others in a positive way from good nutrition to the proper training techniques and also to help improve my overall physique.

Javier Sims

I have had and continue to have a great experience with the staff at ISSA headquarters. They have always been super friendly and helpful.

Jennifer Poepke

ISSA has changed my life for the better and by changing my life ISSA has equipped me with the tools and support to help whoever may be looking for guidance pertaining to their health and fitness endeavors.

Jay Coleman

ISSA's course material was extremely detail orientated and covered every aspect of becoming a personal trainer.

Andrew Presnell

I definitely recommend the ISSA on-line program to become a certified personal trainer, it's very complete and you get a lot of support along the way.

Rian De La Torre

ISSA has given me the opportunity to grow as a professional, and continues to offer me the tools I need to help others.

Jose Oscar Torres

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