Business Plan 101: How to Develop a Business Plan for Your Fitness Business

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About The Course

The process of constructing a business plan is a necessary reality check for fitness professionals wanting to go into business for themselves. Among other things, the completed business plan provides the necessary foundation for obtaining financing. By taking an objective look at your business plans, identifying areas of weakness and strength become much clearer and easier to acknowledge. You will realize critical components that may have been overlooked, realize problems and establish plans to meet business objectives.

Ninety percent of new businesses fail in the first two years. Failure is often attributed to a lack of planning and objective review. To enhance your success, it is important that you utilize your business plan. A well-constructed business plan can turn a failing operation into a success.

"The business plan is a necessity. If a Fitness Professional cannot outline the objectives
clearly enough to organize a business plan, he or she is already behind when getting started."

-Samuel F. Hirschberg, Director of Business Development
International Sports Sciences Association (ISSA)

Despite the critical importance of a business plan, many fitness professionals drag their feet when it comes to preparing one. They argue that they just don't have enough time. But just as a builder won't begin construction without a blueprint, an eager fitness professional with a great business idea shouldn't rush into new ventures without a business plan. Before you begin writing your business plan, consider four important core questions:

  1. What service or product does your business provide and what needs does it fill?
  2. Who are the potential customers for your product or service and why will they purchase it from you?
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start your business?

This course includes:

Chapter 1: Why Write a Business Plan?

Chapter 2: Business Plan Basics

Chapter 3: Writing the Plan

Chapter 4: Sample Business Plan

Chapter 5: Using and Implementing the Business Plan

Additional Resources

Final Examination

Bonus: QuickStart Checklist for Launching Your Fitness Business

13-page text in digital PDF format. Includes sample business plan titled: Corporate Fitness: Health/Fitness Program Business Plan. Features online enrollment, online exam and instant grading as well as automatic certificate generation upon completion of course.


Hear how ISSA has helped students like you

The education I received will put me above my competition and has provided me to the tools to helps other meet their personal fitness goals.

Pilar Roberts

They have been tremendously supportive over the years and helped me to build a very profitable personal training practice!

Todd Kenney

For all those people who are looking for an online certification, I can assure you that ISSA is the best out there

Farwan Zubedi

I needed a online option that would meet my needs so I could study and also work, the course more than met my needs and expectations.

Tim Creasey

ISSA provided me with essential tools and knowledge to transform my hobby into a desired business.

Oksana Boyko

The staff was very helpful also and very nice if I had a question about anything they were always there to help me out.

Angela Brown

The ISSA has not only helped me to become a better athlete and aspiring trainer but more importantly a better person.

Jesse Scheide

ISSA is the best place to get your personal training certification. The amount of detail put into the workbook and textbooks is amazing and I can honestly say I was blown away.

Jonathan Morgan

Thanks for the knowledge and opportunities to now do what I love to do.

Cotillion Grant

Whilst researching health and fitness qualifications I found that the ISSA was among the most competitive and offered the most for the money.

Ed Horne

The ISSA courses are wonderful. I love being able to work at my own pace. They have so many certifications to choose from. ISSA has really helped take my career to the next level.

Tanya Feliciano

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

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INCLUDES:

  • Readiness quiz
  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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